Privacy Policy

At Welpol, we take your privacy seriously. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, submit an enquiry or interact with our services.

It also explains your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

This website is operated by Welpol [Well Polished Commercial] ("Welpol", "we", "us" or "our").

For the purposes of UK data protection law, Welpol is the data controller for personal information collected through this website.

Registered company name: Well Polished Commercial
Registered address: Unit B2, Willow House, Oaklands Office Park, Hooton Road, CH66 7NZ
Company number: 12607130
Email: partnerships@welpol.co.uk

2. Information We Collect

Information you provide to us

When you contact us or submit an enquiry through our website, we may collect information including:

Your name
Email address
Telephone number
Company or organisation name, where applicable
Postcode or location
Details about the cleaning services you are interested in
Information included in your enquiry
Your marketing preferences
Any other information you choose to provide to us

Information collected automatically

When you use our website, certain technical and usage information may also be collected. Depending on your cookie preferences, this may include:

IP address
Browser and device information
Pages visited
Time spent on our website
How you arrived at our website
Interactions with pages, forms and website features
Advertising and conversion information
Cookie identifiers and similar online identifiers

We use cookies and similar technologies to collect some of this information. You can manage non-essential cookies through the cookie controls provided on our website.

3. How We Use Your Information

We may use your personal information to:

Respond to cleaning enquiries
Provide information about our services
Arrange quotations, consultations or site visits
Identify the appropriate Welpol location or franchisee for your enquiry
Pass enquiries to the relevant Welpol franchisee
Manage our relationship and communications with you
Understand how visitors use our website
Measure the effectiveness of our advertising
Improve our website, services and marketing
Send marketing communications where permitted
Maintain appropriate business records
Prevent fraud, misuse and security threats
Comply with our legal and regulatory obligations

4. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Legitimate interests – where processing is necessary to respond to enquiries, operate and improve our business, administer our website and provide our services, provided those interests are not overridden by your rights.

Contract – where processing is necessary to take steps at your request before entering into a contract or to fulfil a contract with you.

Consent – where you have specifically agreed to a particular use of your information, including where consent is required for non-essential cookies or certain marketing communications. You can withdraw your consent at any time.

Legal obligation – where processing is necessary for us to comply with a legal requirement.

5. Sharing Enquiries With Welpol Franchisees

Welpol operates through a network of independently owned and operated franchise businesses.

If you submit an enquiry about cleaning services, we may share the information you provide with the relevant Welpol franchisee so they can contact you, provide a quotation or discuss cleaning services available in your area.

The relevant franchisee may operate as a separate data controller in relation to the personal information they subsequently collect and process when dealing with you. We will only share information reasonably necessary to deal with your enquiry.

6. Google Analytics

We use Google Analytics to help us understand how visitors use our website.

Subject to your cookie preferences, Google Analytics may collect information about your use of our website, including pages visited, interactions, approximate location, device and browser information and how you arrived at our website.

We use this information to understand website performance, identify areas for improvement and better understand how people interact with our services.

Google may process information collected through Google Analytics in accordance with its own privacy policies and terms.

Where consent is required for analytics cookies or similar technologies, Google Analytics will only be activated after you have provided the appropriate consent through our cookie management platform.

You can change or withdraw your cookie preferences at any time through the cookie settings available on our website.

7. Google Ads and Conversion Tracking

We use Google Ads conversion tracking to understand whether our advertising leads to useful actions on our website, such as visitors submitting an enquiry.

Subject to your cookie preferences, Google Ads may use cookies or similar technologies to measure interactions with our advertisements and website.

This information helps us understand the effectiveness of our advertising campaigns and improve how we advertise our services.

Where consent is required, advertising and conversion tracking technologies will only be activated after you have provided the appropriate consent through our cookie management platform.

Google may process information collected through its advertising services in accordance with its own privacy policies and terms. You can change or withdraw your cookie preferences at any time through our website's cookie settings.

8. Cookies and Cookie Management

Our website uses cookies and similar technologies.

Cookies are small files placed on your device that can help websites function, remember preferences, understand how visitors use a website and measure advertising performance.

We may use:

Strictly necessary cookies required for the website to operate
Analytics cookies, including those associated with Google Analytics
Advertising and measurement cookies, including those associated with Google Ads
Preference or functionality cookies, where applicable

We use a cookie management platform to allow visitors to control the use of non-essential cookies.

Where required by law, non-essential cookies will not be placed or activated until you have provided consent.

You can accept, reject or manage non-essential cookies through the cookie controls displayed on our website. You can also change your preferences later using the cookie settings facility.

Further details about the individual cookies used, their purposes and how long they remain on your device should be provided through our Cookie Policy and/or cookie management platform.

9. Email Marketing

If you choose to enquire into our services, we may collect and use information including your name, email address and marketing preferences. We may use a third-party email marketing or communications provider to manage and send these communications. Where such a provider processes personal information on our behalf, we will take appropriate steps to ensure that appropriate data protection arrangements are in place.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included within our emails or by contacting us directly. Where applicable, we may also send marketing communications to existing customers about similar services where permitted by law and where an appropriate opportunity to opt out has been provided.

10. Other Organisations We May Share Information With

We do not sell your personal information.

We may share personal information with trusted organisations where reasonably necessary to operate our business and website, including:

Relevant Welpol franchisees
Website hosting and technology providers
Website developers and maintenance providers
CRM and enquiry-management providers
Email and communications providers
Cookie management providers
Analytics providers, including Google
Advertising and measurement providers, including Google
Professional advisers
Regulators, law enforcement agencies and other authorities where required by law

Where organisations process personal information on our behalf, we take appropriate steps to ensure that they process it securely and in accordance with applicable data protection requirements.

11. International Transfers

Some of the technology providers we use, including Google and other online service providers, may process information outside the United Kingdom. Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer complies with UK data protection law and that appropriate safeguards are in place where required.

12. How Long We Keep Your Information

We will only keep personal information for as long as reasonably necessary for the purposes for which it was collected and to meet any applicable legal, accounting or reporting requirements.

Retention periods may vary depending on the type of information and whether you subsequently become a customer.

Where you have subscribed to marketing communications, we may retain relevant information until you unsubscribe or withdraw your consent. We may retain limited information after you unsubscribe where necessary to ensure that your marketing preferences continue to be respected.

Information collected through cookies and similar technologies will be retained in accordance with the relevant cookie duration and the settings of the services we use. When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

13. How We Protect Your Information

We take appropriate technical and organisational measures to protect personal information from accidental or unlawful loss, misuse, alteration, unauthorised access or disclosure. Access to personal information is restricted to individuals and organisations that have a legitimate reason to access it. However, no website or electronic transmission can be guaranteed to be completely secure.

14. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

Request access to personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information
Ask us to restrict how we use your information
Object to certain uses of your information
Request the transfer of information you have provided to us in certain circumstances
Withdraw consent where we rely on consent

These rights are subject to certain legal conditions and exemptions.

If you wish to exercise your rights, please contact us using the details at the end of this policy.

We may need to verify your identity before completing your request.

15. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we have the opportunity to investigate and resolve the issue.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Further information about your rights and making a complaint is available at www.ico.org.uk.

16. Third-Party Websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy information provided by any external website you visit.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, suppliers or legal obligations. The latest version will be published on this website.

18. Contact Us

If you have questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact:

Welpol Contract Cleaning
Unit B2, Willow House, Oaklands Office Park, Hooton Road, CH66 7NZ
Email: partnerships@welpol.co.uk
Telephone: 0333 366 1158